It Takes a Process

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Investors looking to invest in a startup often look at the revenue as a sign of traction.

In the very early stages, the presence or absence of revenue indicates the fundability of a company.

As the company grows, one can look at the growth rate as a sign of traction.

In addition to the presence of revenue and the growth rate, the investor can also look at the process behind the sales.

This process includes generating leads, qualifying and then closing them.

Check to see how sophisticated the process is.

More importantly, check to see how predictive the process is.

The better the sales process, the better the sales outcome for the company.

The process often shows how much the founder knows about selling the product.

A fully featured sales process that consistently takes prospects through to close is a key indicator of success.

As an investor, review not only their revenue traction but also the process behind it.

It takes a process to make a successful startup.

As a founder, don't wait to build the process; start on it immediately after launch.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let's go startup something today.

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