Salesmanship In Print
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Salesmanship In Print
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In this podcast episode, Colin is going to do a deep dive on a topic that Claude Hopkins felt was probably the most important in the entire "Scientific Advertising" book.
Understanding what advertising actually is.
What makes for good advertising?
We'll also briefly talk about one of the "pioneers" who officially defined what proper advertising is.
As always, we'll focus on how these concepts can apply to your business.
Hope you enjoy!
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