What happens when an entrepreneur who helped build the e-commerce internet, bets his entire next company on the one thing everyone else is racing to automate away?

Brent Peterson, founder, host of the Talk Commerce podcast, and the endurance athlete behind 34 marathons and an Ironman, taught himself software, went all in on building his company Magento in 2009, and grew it with his wife Susan, into a globally recognized agency before selling in 2021. Then, instead of coasting on a beach in Hawaii, he made a contrarian bet: that humans belong at the center of content creation, right as the rest of the world handed it all to AI.

In this episode, Brent gets refreshingly honest about the chapter few entrepreneurs want to talk about, what it feels like to sell your company and then work for someone else. He shares how he once ran a lifestyle business for four hours a day, and why he is convinced that AI will not replace you. He now builds human-led content with a simple rule: a human reads it; before a human reads it. Plus the daily streak he has kept alive for more than 1,500 days, and what it taught him about building anything for the long term.

Connect With Brent

• LinkedIn: https://www.linkedin.com/in/brentwpeterson/
• Talk Commerce podcast: https://talk-commerce.com
• EO Visionary Voices podcast: https://eovoices.com
• Content Basis: https://www.contentbasis.io
• Content Cucumber: https://contentcucumber.com