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Rothman PPC Podcast

Rothman PPC Podcast

By: Jason Rothman
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Rothman PPC Podcast is for business owners who want Google Ads to be calm, clear, and more profitable.

Jason Rothman shares practical lessons from managing real Google Ads accounts for law firms, shed companies, moving companies, local service businesses, and other businesses that depend on high-quality leads. The focus is not marketing theory, catchy buzzwords, or chasing every new tactic. The focus is what actually matters: quality leads, cost per lead, cost per acquisition, clean and complete conversion tracking, strong search terms, intake, sales, and real business results.

If your Google Ads account feels confusing, chaotic, expensive, or harder than it should be, this podcast will help you understand what is going on and what to focus on next.

Calm, clear, profitable Google Ads.

© 2026 Rothman PPC Podcast Economics Marketing Marketing & Sales
Episodes
  • MVA Leads June Update: Discipline Over Volume

    MVA Leads June Update: Discipline Over Volume
    Jul 3 2026

    In this episode, Jason reviews the June results from Rothman PPC’s personal injury Google Ads program. The system-wide cost per case came in at $6,135, which was better than last month but still above the $4,000 to $5,000 goal.

    Jason talks through why the cost per case was too high, how pressure for more case volume can lead to overly aggressive bidding, and why July’s strategy is all about discipline over volume.

    He also covers the improved case mix from June, including more slip and fall cases, dog bites, and pedestrians hit by vehicles, plus why intake and follow-up are still critical when Google Ads produces high-intent leads from people searching for a lawyer right after an accident.

    Work with Jason: rothmanppc.com/contact

    Call or text Jason: (405) 757-4337
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    23 mins
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