How B2B Brands Leak Revenue via Unchecked Data Decay

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How B2B Brands Leak Revenue via Unchecked Data Decay

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In this episode, Lucas and Luna tackle the hidden cost of data decay in B2B marketing automation. They reveal that databases can degrade by 30 percent annually, costing companies millions in wasted outreach and missed opportunities. Using the example of a mid-market SaaS firm that lost 15 percent of its pipeline to outdated contacts, they explain how to audit, score, and refresh data. They also discuss the role of enrichment tools like ZoomInfo and strategies for sunsetting stale records. A must-listen for marketing ops professionals grappling with database hygiene. #DataDecay #B2BMarketing #MarketingAutomation #LeadData #DatabaseHygiene #RevenueLeak #MarketingOps #Enrichment #ZoomInfo #RevenueOperations #SalesPipeline #CRM #DataQuality #Marketing #Business #FexingoBusiness #BusinessPodcast #TheMarketingOperator Keep every episode free: buymeacoffee.com/fexingo

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