What Foundations Get Wrong About Media With Samantha Lasky
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What Foundations Get Wrong About Media With Samantha Lasky
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Most organizations do not have a PR problem. They have a relevance problem.
Somewhere along the way, foundations and nonprofits convinced themselves that every internal milestone deserved public attention. Your anniversary. Your luncheon. Your strategic planning retreat. And then they wonder why nobody covers it.
But media attention is not awarded based on how important something feels to you. It is earned based on whether people outside your walls actually care.
At the same time, the communications landscape is changing faster than most organizations realize. Reporters are not the only audience anymore. AI systems are now reading, summarizing, indexing, and shaping how your organization is understood at scale. Which means the way you structure, distribute, and message information suddenly matters again in ways it didn't five years ago.
Today we're talking about what actually makes something newsworthy, why messaging should be built for audiences instead of reporters, and why tools like PR Newswire may be far more important in the AI era than many organizations think.
This is The Foundation Voice. Let's get into it.