In this episode of The Luxury Society Podcast, Robin Swithinbank and David Sadigh, Founder and CEO of DLG, are joined by Davide Cerrato, CEO and Creative Director of Bremont Watch Company, to examine one of the most scrutinised brand turnarounds in contemporary watchmaking.

Three years in, Cerrato reflects on the decisions that defined his tenure: cutting the collection from 200 references to fewer than 100, overhauling the brand identity, scrapping a long-anticipated in-house movement and navigating a fierce backlash from loyalists. He also reveals the story behind Bremont's most ambitious project yet, sending a watch to the surface of the moon as part of Astro Lab's Gryphon Mission, and explains why consistently over-delivering on value at every price point remains his most non-negotiable commitment.

Tune in for:

• How Bremont cut complexity, rebuilt confidence and is recording growth in one of watchmaking's most difficult markets
• Why the $2,500 to $4,000 price segment is as strategically important today as it was when Cerrato launched Tudor's Black Bay
• What the moon mission reveals about Bremont's ambition and the next chapter of its story

Brought to you by DLG, in partnership with The 1916 Company.

The 1916 Company is reshaping the world of collectible watches and fine jewelry, uniting a global community through trusted expertise, editorial excellence, and client-first experiences. With more than 20 boutiques and Collector’s Lounges worldwide, the company bridges new and pre-owned markets across collectible watches, fine jewelry, and designer handbags – supported by dedicated advisors, expert watchmakers, and seasoned journalists. As majority investor in independent manufacture De Bethune, The 1916 Company holds a singular position at the intersection of retail, editorial, and community.

www.the1916company.com

Produced by Juliet Fallowfield, Fallow, Field & Mason 2026