Hunnnay, if you are spending hours editing content only to watch casual onlookers swipe right past your page, it’s because your messaging is completely watered down! Vague is broke, and being broke is a joke!

In this quick clip for Day 3 of the Digital Business Accelerator series on the Virtual Assist Show, we're laying down the law on Chapter 2 of the Content Marketing Blueprint: Finding Your Smarter Avatar.

Your content is your storefront, your 24/7 sales team and your brand voice working around the clock ... it is NOT a public diary! If your ideal audience doesn't feel completely seen by you, they will never trust you enough to hit that buy button.

✨ CHALLENGE:

Listen to the clip, look at your business and get ready to audit your customer journey. Stop focusing on basic demographics like age or location and map out her exact psychographics:

1️⃣ What is her deepest daily frustration?

2️⃣ What keeps her up at night pacing the floors?

3️⃣ What is her specific content diet (podcasts, groups, reading material)?

Reciprocity is a real thing! Smarters! I give value to you so you can receive in return, build your systems and stack digital doll hairs aka dollars.

Keep streaming the show, support the community and let's get to work!

🚀 GET THE COMPLETE CORE FUNNEL:

Ready to stop shouting into the void? Head over to martathesmarter.com to join our collaboration cohort inside the Launch Zone, download your copy of the blueprint and post your breakthroughs in the assignment forum!

#MartaTheSmarter #VirtualAssistShow #Smartersphere #DigitalBusinessAccelerator #CustomerAvatar #AudiencePsychology #NicheMarketing #GenXWomen #ProfileHacks #LearnToEarn