S2: E14: Anindo Chatterjee - Do HR marketers really understand the human judgement behind talent decisions?
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S2: E14: Anindo Chatterjee - Do HR marketers really understand the human judgement behind talent decisions?
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Rob speaks with Anindo Chatterjee, assistant brand marketing manager at skills intelligence platform iMocha, about what it really takes for HR tech brands to stay relevant as skills, roles and expectations continue to shift.
Anindo explains why enterprises are moving away from hiring purely on credentials towards a deeper understanding of validated skills and potential within their existing workforce. He shares how this change is influencing the way HR leaders think about talent, retention and long‑term workforce planning, particularly as automation and AI reshape job roles.
From a marketing perspective, Anindo outlines why generic messaging falls flat in HR, how empathy and specificity should guide brand communications, and why real conversations with HR leaders remain essential.
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