Have you ever been on a sales call, felt completely aligned with the person or program, and then the moment the price was revealed, your stomach tightened, and the words came out automatically: “I can’t afford it.”

It’s one of the most common phrases people say when faced with investing in themselves. But what if that statement isn’t actually about money at all?

In this episode, Lisa Drennon unpacks a powerful realization she had after four recent sales calls where every potential client said the exact same thing: they couldn’t afford the investment.

But instead of taking that statement at face value, Lisa began asking a deeper question.

What if “I can’t afford it” is actually a protective response from the nervous system rather than a true reflection of someone’s financial situation?

When we’re faced with a big decision, especially one involving money, our brain and body can react with fear, stress, and uncertainty. That response can make us shut down opportunities that might actually help us grow.

In this episode, Lisa breaks down the three hidden lies behind the phrase “I can’t afford it” and explains why people often find ways to pay for things when the need feels urgent, aligned, or certain.

You’ll learn why the real objection is rarely money — it’s usually a lack of certainty, discomfort around making the decision, or a nervous system that feels overwhelmed by the possibility of change.

Lisa also shares the powerful lesson she learned from these sales conversations: when people don’t fully acknowledge the pain of their current situation, they often can’t see the true value of the solution in front of them.

If you’re a divorced or single mompreneur who feels like money keeps slipping through your fingers no matter how hard you work, Lisa also shares how her 90-day Wealth Accelerator program helps women install a simple financial system that reduces stress, builds savings, and creates real financial confidence. Explore whether this program is a good fit for you: Wealth Accelerator

Because true financial freedom isn’t about how much money you make, It’s about understanding how to make your money work for you.

Thank you for tuning into this week’s episode of I Date Money! 🗝🌬💖💸

Ready to stop feeling broke, guilty, and overwhelmed about money, even after divorce?

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Remember, it doesn't matter how much money you make; it's what you do with it

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Intro/Outro music "IDM" by Christa Lily