Episode 36 | Katie Olthoff, co-founder of Chop Local and Chop Local University, announces a new service called the Meat Squad and explains how it evolved from disruptions in the 2020 meat supply chain that drove demand for local meat and led to Chop Local’s online marketplace and later educational resources. After repeated requests from farmers and small butcher shops to “do it for me,” Chop Local formalized its done-for-you marketing work into the Meat Squad, led by Katie and Sierra with additional specialists as needed, and is currently hiring a graphic designer (noted for early March 2026). Services include email marketing, organic social media, Facebook and Google ads management, website design and platform setup (Shopify, Squarespace, Wix), and more. Two options are offered: a Startup plan for foundational brand and digital setup and a Scale Up package for ongoing monthly support, billed hourly with tracked time, plus optional one-on-one consulting.

Learn more here: https://www.choplocaluniversity.com/meatsquad-meat-marketing

1. 00:00 Welcome and announcement
2. 00:43 2020 meat supply crisis
3. 02:07 Chop Local marketplace origin
4. 02:55 Education with University
5. 03:35 Why Meat Squad exists
6. 05:23 Team and services offered
7. 07:11 How to hire us
8. 07:33 Startup plan overview
9. 08:27 Scale up plan ongoing
10. 09:13 Pricing and tracking hours
11. 10:24 Why we are effective
12. 11:49 Working with competitors
13. 12:55 Next steps and wrap up

Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100 Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1

And learn more about ChopLocal and ChopLocal University Below!

1. https://choplocal.com/
2. https://www.choplocaluniversity.com/