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This Might Get Creative - A Behind The Brand Podcast

This Might Get Creative - A Behind The Brand Podcast

By: Svenja Lyon
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About this listen

Ever wonder what really goes on behind a brand?
This Might Get Creative is where real business owners pull back the curtain on their stories — the wins, the lessons, and the moments that made them who they are.


Hosted by designer and branding expert Svenja Lyon of Lyon Creatives, this podcast gives entrepreneurs a place to be seen, heard, and celebrated. Because every great brand starts with a human story — and this is where we tell them.

2025 Svenja Lyon
Episodes
  • Why Your $500 Logo Is Costing You Clients (And What to Do About It)

    Why Your $500 Logo Is Costing You Clients (And What to Do About It)
    Mar 4 2026

    Ever wonder why some businesses look like a million-dollar operation while others — offering the exact same service — seem forgettable? The answer almost always comes down to branding.

    In this solo episode, Lyon Creatives founder Svenja walks through the real difference between a logo and a full brand identity — and why confusing the two is one of the most expensive mistakes a service business owner can make. If you're a coach, consultant, or service provider wondering whether it's time to invest in professional branding, this episode will give you an honest, no-fluff answer.

    You'll learn what a $500 logo actually buys you (and what it doesn't), the hidden long-term cost of under-investing in your brand, and 10 questions to audit your brand right now.

    Free Brand Audit Scorecard: www.lyoncreatives.com/#brand-audit

    Book a Free Brand Strategy Call: lyoncreatives.com/contact
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    15 mins
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