What if the real reason your pipeline feels dry isn’t effort, it’s invisibility? We kick off The Invisible Agent by naming the trap so many insurance professionals fall into: hiding behind activity and hoping clients will magically seek them out. From there, we lay out a clear, doable path to become findable, trusted, and booked without burning cash.

Dave shares his early missteps with captive models, cold outreach, and business reply cards, then explains how simple, free platforms—Google Business Profile, LinkedIn, and Facebook—became the new brick and mortar. Mike pulls back the curtain on why so many agents are unsearchable in their own markets and how a complete, living profile turns into your hardest-working employee. We talk practical visibility: fill every field, speak plainly about what you do and where, collect reviews, and post helpful content that answers real questions.

We also tackle time: the two-week audit that exposes where your hours leak, the difference between money-making work and admin drift, and the small systems that reclaim focus. If you’ve ever lost an afternoon to social scrolls or context switching, this will sting—in a good way. Then we dive into coaching. Too many voices stall growth, so we argue for one head coach with real experience, clear access, and a skill-first approach. Use specialized courses as add-ons, not new playbooks, and let consistency compound.

This conversation blends hard-won lessons with step-by-step moves you can execute today: get searchable in your city, publish before perfect, be yourself, and point your week at the work that moves the needle. Whether you’re brand-new, stuck in the middle, or scaling fast, the path from unknown to unstoppable starts with being seen.

If this helped, subscribe, share with a colleague who needs it, and leave a review telling us your first visibility win. What will you change this week?