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In Good Space

In Good Space

By: Alisa Sparks
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About this listen

In Good Space explores the business behind home staging and interior design.


Hosted by Alisa Sparks, founder of Linden Creek, the show breaks down what it takes to build a profitable, scalable creative company in the home industry.


Episodes cover staging strategy, real estate marketing, pricing, systems, team growth, and franchising, grounded in real-world experience.


Homeowners, real estate agents, builders, staging professionals, and entrepreneurs exploring franchise opportunities will gain a clearer understanding of how successful staging and design companies are built.

© 2026 In Good Space
Economics Leadership Management & Leadership
Episodes
  • Do You Really Need An Interior Designer?
    Feb 17 2026

    Do you actually need to hire an interior designer? In a world filled with Pinterest boards and AI tools, it’s a fair question. In this episode, Alisa Sparks unpacks when bringing in a designer is a smart investment, and when doing it yourself might be the right move. From navigating thousands of finish selections during new construction to avoiding expensive furniture mistakes, this conversation brings clarity to the real value of professional design.

    • defining what designers actually do beyond picking finishes
    • diagnosing decision paralysis and how to handle it
    • real client story about a costly sofa mistake
    • criteria for when to hire and when to DIY
    • budgeting for expertise and hybrid options
    • building a cohesive home story across rooms

    By the end, you’ll have a practical framework for choosing guidance or going solo, and the confidence to avoid expensive detours. If this conversation helps you think differently about your home, share it with a friend, hit follow, and leave a quick review with the one design decision you’re wrestling with right now.

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    7 mins
  • 4. Growth Breakpoints: Fix These Three First
    Feb 13 2026

    Growth doesn’t implode overnight. It starts with one crack. We unpack the three places where scaling companies tend to break first: communication, quality control, and owner leadership. From replacing hallway talk with shared systems to redefining what an A player looks like at scale, this conversation is a field guide for leaders who want momentum without the meltdown.

    If you’re scaling a business, leading a franchise, or leveling up a team, this episode gives you a clear checklist to stabilize what matters and move faster with fewer fires. Listen, take a note or two, and then tell us: where’s your next small fix that will unlock big momentum? Subscribe, share with a leader who needs it, and leave a quick review to help others find the show.

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    17 mins
  • 3. Systems That Make Staging Profitable
    Feb 13 2026

    The most beautiful rooms hide the most important truth: flawless staging runs on rock-solid systems. We share the real playbook we use to turn chaotic install days into smooth, profitable operations.

    If you’re a home stager or design entrepreneur, this is a step-by-step look at building resilient operations that protect margins, reduce stress, and scale your impact. The photos may win attention, but systems win consistency, profit, and longevity. Subscribe, share with a fellow stager, and leave a review with the one system you’re committing to this week.

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    13 mins
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