Technology is no longer optional in the landscape industry. It is the difference between guesswork and real operational control.

In this episode of The Deal Factory, Jeff Harkness sits down with Bryan Mours, former Aspire leader and founder of Mours Enterprises, to break down how technology is transforming landscape businesses from the inside out. They discuss production management systems, reporting tools, asset tracking, robotics, AI, and what a modern tech stack actually looks like for companies that want to scale.

Bryan shares firsthand lessons from building Aspire through startup chaos to institutional investment, and what today’s contractors must understand about systems, integration, and data visibility. This conversation goes deep into how technology impacts margin, EBITDA, labor efficiency, acquisitions, and long-term enterprise value.

If you are building a landscape company that you want to scale, acquire with, or eventually sell, this episode lays out the infrastructure required to compete at the next level.

Key Discussion Points

• Bryan’s journey from 17-year-old landscape entrepreneur to Aspire leadership

• Lessons from building and selling multiple businesses

• Turning 4–5% net profit into 15%+ through software visibility

• Why many owners still resist production management systems

• The early startup days of Aspire

• What private equity looks for in tech adoption and reporting

• The modern contractor tech stack

• Robotics, battery-powered equipment & ROI reality

• AI in the green industry: hype vs. measurable EBITDA impact

• Why integration post-acquisition is undervalued

• Building scalable systems before bringing in institutional capital