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Saving Small Business One Small Business At A Time

Saving Small Business One Small Business At A Time

By: Jim Anderson
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About this listen

 Are you overwhelmed with running your small business? This podcast is about what a small business owner needs to know to run their business like a qualified CEO, especially those who are Christians. Jim Anderson is a trained and experienced small-business CEO who founded and ran one in the Information Technology training industry, became a leader in that industry, and has consulted with other small-business owners for over 25 years. He is on a mission to eradicate small business failure. We will have educational content and periodically have guests share their expertise. We will have new content for you every week.Psalmtree CEO Mastery Community: www.psalmtreeceomastery.com2025 Jim Anderson Economics Leadership Management & Leadership
Episodes
  • Episode 12: Customer Perceptions and Behavior

    Episode 12: Customer Perceptions and Behavior
    Feb 17 2026

    In this episode of the Saving Small Business podcast, Jim explores the intricate dynamics of market perceptions and customer behaviors. He emphasizes that understanding how customers perceive reality is crucial for business success. The conversation delves into the duality of the human mind, highlighting the emotional and logical aspects of decision-making. Jim discusses the concepts of attraction and avoidance in purchasing decisions, the purchase decision chain, and the importance of psychographics in understanding customer motivations. He also addresses the ethical considerations in marketing, stressing that truth and trust are foundational for long-term business relationships. The episode concludes with a powerful reminder that the heart leads in decision-making, and the mind follows, urging business owners to align their practices with these insights.

    Join Us: www.psalmtreeceomastery.com

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    28 mins
  • Episode 11: Using Financial Ratios

    Episode 11: Using Financial Ratios
    Feb 10 2026

    In this episode, Jim discusses the importance of understanding financial statements and the role of financial ratios in business stewardship. He emphasizes that numbers tell a story about the business's health and performance, and that learning to interpret these ratios can lead to better decision-making. The conversation covers various categories of financial ratios, including liquidity, leverage, profitability, efficiency, and market value ratios, and highlights the significance of each in assessing business performance. Jim encourages business owners to view these ratios as tools for insight rather than judgment, and to take proactive steps based on the information they provide.

    Join me at www.psalmtreeceomastery.com

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    27 mins
  • Episode 10: The Power of Financial Documentation in Business

    Episode 10: The Power of Financial Documentation in Business
    Feb 3 2026
    In this podcast, Jim discusses the importance of understanding financial documentation in business from a Christian perspective. He emphasizes that numbers are a language that can guide business owners in making informed decisions. The conversation covers the significance of financial statements, including income statements, balance sheets, and cash flow statements, and how they reflect the health of a business. Jim also highlights the roles of various financial positions within a business and the need for clear financial reporting to ensure effective stewardship. Join the community at www.psalmtreeceomastery.com
    • Numbers in business can warn you if you listen.
    • God values order and truth in financial matters.
    • Financial documentation is essential for understanding business health.
    • Every financial decision should be documented as evidence.
    • Profitability does not guarantee business survival without cash flow.
    • Understanding all three financial statements is crucial for decision-making.
    • Partial truths in financial reporting can lead to false confidence.
    • Roles in financial stewardship are designed for clarity and organization.
    • Documentation is about clarity, not control.
    • Financial clarity invites correction and growth.
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    26 mins
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