In this episode of The Green Industry Podcast, host Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal why blindly copying big business marketing tactics can hurt local lawn care companies, emphasizing the advantages of focusing on local density, quick wins, relationships, and job-booking strategies over national-scale branding.

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• 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com
• The Lawn Care Bootcamp - Click Here
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• 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com
• 💻 Horizon360 – All-in-one contractor business software: gethorizon360.com

📦 Business-Building Resources by Paul

• Price Increase Letter Template
• Contract Templates

📚 Paul's Most Popular Business Books

• How to Build a Thriving Lawn Care Business: Buy on Amazon
• Cut That Grass and Make That Cash: Buy on Amazon
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