Chat GTM Ep 31: KSU Sales Program & AI Symposium with Dr. Inks & Professor McCulloch
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About this listen
Show Notes:
Keywords: sales education, Kennesaw State University, experiential learning, ethics in sales, technology in sales, community engagement, AI in sales, workforce preparation, curriculum development, student success
Summary: On this episode, Beck and Chad have a stimulating and fun jam session with Dr, Scott Inks and Professor Brent McCulloch of Kennesaw State University. The conversation explores the innovative sales program at KSU, highlighting its evolution, curriculum, and the emphasis on ethics and experiential learning. The speakers discuss the importance of preparing students for the workforce, the role of technology and AI in sales education, and the program's commitment to community engagement. They reflect on the impact of their teaching on students' lives and the broader implications for the sales profession.
Takeaways:
- The sales program at Kennesaw State University is designed to professionalize the sales profession.
- Experiential learning, including role play, is a key component of the curriculum.
- Ethics and integrity are emphasized throughout the sales education process.
- Students are encouraged to engage with the community and give back.
- Technology, including AI, is integrated into the sales curriculum to prepare students for modern challenges.
- The program has a 100% placement rate for engaged students.
- Faculty camaraderie and support contribute to a positive learning environment.
- Students learn the importance of habits and professionalism in sales.
- The program aims to change the perception of sales as a profession.
- The future of sales education will continue to adapt to technological advancements and societal changes.
Titles
- Transforming Sales Education at Kennesaw State University
- The Future of Sales: Ethics, Technology, and Community
Sound Bites
- "The sales bug is real, and it catches on."
- "We teach habits that make good people."
- "This is a place to come to recruit them."
Chapters:
00:00Introduction and Overview of the Sales Program
02:59The Evolution of Sales Education
05:55Curriculum and Teaching Methodologies
08:49Experiential Learning and Role Play
11:46The Importance of Ethics in Sales
14:59Community Engagement and Giving Back
17:42The Role of Technology in Sales Education
20:33Preparing Students for the Workforce
23:32The Impact of AI on Sales
26:22Future Directions for the Sales Program
29:19Closing Thoughts and Reflections