ChatGTM Ep32 : Trailblazing with Whataburger: Point B on Trust, Tech & Transformation
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ChatGTM Ep32 : Trailblazing with Whataburger: Point B on Trust, Tech & Transformation
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About this listen
In this episode of Chat GTM, hosts Michael Beck and Chad Horn sit down with Rich Faltot, leader of the Restaurant and Hospitality vertical at Point B , a consulting powerhouse helping iconic brands like Whataburger, Starbucks, and others transform from the inside out.
Fresh off Point B’s surprise Trailblazer Award from Whataburger, Rich shares the story behind the recognition, why Point B consultants start every engagement working inside a restaurant, and how brands can future-proof their operations as AI and automation reshape hospitality.
Whether you’re building tech for restaurants, leading transformation initiatives, or just love hearing how great teams scale with integrity — this episode delivers insight, humor, and actionable takeaways from one of the industry’s best.
👉 Meet the Point B and Inc Tank GTM teams in person at the upcoming Restaurant Finance & Development Conference in Las Vegas, November 10–12. Come say hello, swap stories, and learn how Point B is helping restaurant brands perform, scale, and evolve.