First 72 Hours of a New Ad Campaign — What Actually Happens?
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First 72 Hours of a New Ad Campaign — What Actually Happens?
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About this listen
In this episode of the AdShot Media Podcast, we break down what actually happens in the first 72 hours of a new ad campaign — the phase most advertisers misunderstand, panic during, or optimize incorrectly.
This is the most critical window where bad decisions can kill a campaign before it even gets a chance to perform.
Inside this episode, we cover:
How Google Ads behaves in the first 72 hours
Why early data is often misleading
What metrics you should ignore initially
What signals actually matter at the start
When to optimize, pause, or simply wait
How AdShot Media evaluates campaigns before scaling
If you’ve ever launched a campaign and felt unsure about the early performance, this episode will give you clarity, patience, and a structured way to read early data.
🎧 Follow the AdShot Media Podcast on Spotify for weekly episodes on Google Ads, performance marketing, e-commerce strategy, and agency growth.
Keywords: Google Ads, new ad campaign, performance marketing, paid ads, campaign optimization, ecommerce marketing, agency growth, marketing strategy