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This Might Be Wrong

This Might Be Wrong

By: Jeff Fluckiger
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 From customer service wins (and disasters) to breaking down real customer journeys, AI trends, and the occasional rant, you’ll get practical tips, do’s and don’ts, and plenty of anecdotal wisdom from someone who’s seen it all—from both sides of the counter. It’s marketing advice with a wink, a nudge, and the full possibility that… well… this might be wrong. Also available on YouTube: @ThisMightBeWrongPodcastJeff Fluckiger Economics Marketing Marketing & Sales
Episodes
  • Why AI Avatars Won’t Replace the Real Thing Anytime Soon

    Why AI Avatars Won’t Replace the Real Thing Anytime Soon
    Jan 27 2026

    AI avatars are everywhere right now.And I really wanted them to work.In this episode of This Might Be Wrong, I talk through my firsthand experience testing AI avatar tools like HeyGen, Hedra, and others — the promise, the convenience, and the very real limitations that still exist.For short clips? They’re getting close.For real conversations, nuance, and trust-building? Not yet.We’ll dig into: • Why AI avatars sound amazing in theory • Where they still fall apart in longer-form content • What this means for marketers, creators, and business owners • And why authenticity still matters more than efficiencyAI will absolutely change content creation — but we’re not at the “replace the human” stage yet.So for now… you’re stuck with the real me.🎥 Watch on YouTube or listen wherever you get your podcasts.💬 Drop a comment if you’ve tried AI avatars yourself — I’m genuinely curious.
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    4 mins
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