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Tour Operator Growth Podcast

Tour Operator Growth Podcast

By: Nikki DeSantis & Greg Rosenhan
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About this listen

The Tour Operator Growth Podcast is for tour and activity business owners who feel like they’re constantly juggling everything and still wondering why growth feels harder than it should.


Most tour businesses don’t fail because the experience isn’t good. They struggle because the business outgrows the systems holding it together. Bookings come from all directions. Marketing feels scattered. The website, the phones, email, reviews, and follow-ups all live in different places. And somehow you’re supposed to manage it all while still running trips.


This podcast was built from that exact reality.


The system behind it was created by a successful tour operator who hit those same walls and had to build a better way to grow without everything breaking. Today, Greg and Nikki from Resmark share the lessons, frameworks, and hard-earned insights from helping hundreds of tour operators simplify their business, get more consistent bookings, and regain control.


We talk about the real problems operators face: feeling stuck, feeling overwhelmed, hitting growth ceilings, relying too much on OTAs, or not knowing what to fix first. Whether you’re just getting started, trying to break through your next plateau, or already growing fast and trying to keep it all together, this show is built for you.


The goal is simple: help you build a tour business that grows in a way that’s sustainable, predictable, and actually enjoyable to run.


Powered by Resmark.


© 2026 Tour Operator Growth Podcast
Episodes
  • What the AI Buying Journey Looks Like for Tour Customers Today

    What the AI Buying Journey Looks Like for Tour Customers Today
    Jan 27 2026

    AI is no longer just a backend tool. It is quickly becoming one of the first places guests go when planning a tour.

    In this episode, we look at the buying journey from the customer’s perspective and break down how AI fits into tour research, comparison, and decision-making.

    We share real examples of how travelers use tools like ChatGPT and Google’s AI results, how they move between AI, websites, reviews, and social media, and what actually pushes them to book.

    You will learn:
    - How tour customers are using AI to research and compare experiences
    - What real data shows about AI traffic and conversions for tour websites
    - Why your website still matters in an AI-driven world
    - Simple ways to increase your authority so AI is more likely to recommend your business

    This episode ties directly to the Dreaming and Planning stages of the Growth Engine and helps you understand how guests are finding and choosing tour operators today.

    Follow Us on Social Media
    Facebook: https://www.facebook.com/ResmarkSystems
    Instagram: https://www.instagram.com/resmarkllc
    YouTube: https://www.youtube.com/@RESMARKSystems
    LinkedIn: https://www.linkedin.com/company/resmark-systems

    Want to learn more or talk through your tour business growth?
    Visit https://www.resmarkweb.com
    Book a call: https://www.resmarkweb.com/request-quote
    Call or text us directly: 385-449-4079
    Email Nikki: nikki@resmarksystems.com

    Chapters
    00:00 How Tour Customers Are Using AI to Plan Trips
    02:10 What the AI Buying Journey Looks Like Today
    04:25 Where AI Fits Into Tour Research and Comparison
    07:10 Do Travelers Trust AI Recommendations?
    10:05 How Guests Move From AI to Tour Websites
    13:00 Real Examples of AI Influencing Booking Decisions
    16:20 What AI Traffic Data Tells Tour Operators
    19:30 Why Your Website Still Matters in an AI World
    23:40 How to Show Up in AI Search Results as a Tour Operator
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    33 mins
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