The Soft Launch
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The Soft Launch
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About this listen
This week, Alev, Beth, and Chris crowd around Alev’s kitchen table, snacks in hand, dogs begging, and paper crinkling into the mic, to trade takes on food marketing wins and misfires. From Cheez-Its and Taco John’s to Hot Pockets, Booth Boots, and a missing Milka chocolate square, they break down the ideas that stick and the ones that make you stop and think, “how did that happen?”
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