Have you ever wondered how successful companies know what to launch, where to launch it and how make you obsessed with it? How do they survive on saturated markets and manage to stay on top?

That is exactly what we are going to discuss today, in the second episode of the galaxy of Marketing. I am your capitan, Olga K, a marketing major, and I will guide through the rules of where, what and how.

Welcome to the first episode where we begin our journey to the Galaxy of Marketing! Today, we cover the basics of marketing analytics, product launch and targeting.

Lets ask a simple question - what is marketing? A viral advertisement? Catchy slogans or 1+1 offers? Or maybe manipulations? As a marketing major I keep discovering new answers to that question every day and the more I learn, the more complex it becomes because marketing is an entire galaxy of everything, from simple questions to the world turmoils.

And who am I? I am Olga, your personal capitan guide to the galaxy of Marketing, where you will learn what stands behind big terms, like big data or ROI to what actually makes campaigns viral. Because overnight success requires thorough preparation and smart marketing.

In the first season we will explore the analytics behind companies decisions, marketing strategies and how to build loyal customer base.

And for the next seasons…We will decide later on that. Ready to explore new horizons? Then welcome aboard!