Rank by AI cover art

Rank by AI

Rank by AI

By: Udit Goenka
Listen for free

About this listen

Traditional SEO is dead. Not dying. Dead.

65% of searches now end without a single click. ChatGPT gets 800 million users weekly. Perplexity answers 600 million queries monthly. Google's AI Overviews push organic results below the fold. Your perfectly optimized content? Invisible.

Welcome to Rank By AI.

I'm Udit Goenka, founder and CEO of SEOengine.ai. I've spent the last two years figuring out one problem: how to rank when AI does the searching. Not Google. Not humans. AI agents crawling your content, deciding what gets cited, what gets buried.

This podcast is for marketers, founders, and SEO professionals who see what's coming. Answer Engine Optimization isn't a trend. It's the new battlefield. And most people are still fighting yesterday's war.

Here's what you'll learn:

How AI engines decide what content to cite. I break down the actual ranking factors for ChatGPT, Perplexity, Claude, and Gemini. Not speculation. Real data from analyzing thousands of citations.

Why brand voice accuracy matters more than keyword density. AI engines parse writing style, tone, and authenticity. The old tricks don't work. I'll show you what does.

The citation economy. Clicks are worthless if AI answers the question without sending traffic. I'll teach you how to get cited in AI responses so your brand becomes the source of truth.

Real case studies from SEOengine.ai clients. Brands getting millions of impressions in AI search results. The strategies they used. The mistakes they made. The results they got.

The technical stuff nobody talks about. Structured data for LLMs. Entity relationships AI engines understand. How to make your content agent-readable. Practical, implementable tactics you can use today.

Each episode runs 20-30 minutes. No fluff. No filler. Just strategies that work in 2025 and beyond.

I'll interview founders who cracked AEO before their competitors. Developers building AI search tools. Marketers seeing 10x ROI from optimizing for AI engines instead of traditional search.

You'll also get the uncomfortable truths. Like why your 2000-word blog posts rank nowhere in AI results. Why paying for backlinks is burning money. Why Google's advice is outdated the moment you read it.

This isn't about chasing algorithm updates. It's about understanding the fundamental shift happening right now. Search isn't a blue link anymore. It's an AI-generated answer. And if your brand isn't in that answer, you don't exist.

I built SEOengine.ai because I saw this coming. We've generated over 50,000 AEO-optimized articles for clients across 48 languages. We've tested every theory, broken every assumption, and figured out what actually works.

Now I'm sharing everything. The wins. The failures. The data nobody else has access to.

New episodes drop every Tuesday. Subscribe now so you don't miss the strategies your competitors will be copying six months from now.

Because here's the truth: The brands that master AEO first will dominate their markets. The ones that wait will be left explaining to their boards why their traffic disappeared.

The shift is happening. The question is whether you'll lead it or get buried by it.

Rank By AI. Where traditional SEO dies and Answer Engine Optimization wins.

2026. SEOengine.ai Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep. 01. $100m Question: Is Google Actively Killing SEO?

    Ep. 01. $100m Question: Is Google Actively Killing SEO?
    Jan 16 2026

    HubSpot just lost 16 million monthly visitors. Google's CEO says AI is making search better than ever. Someone is lying. This is documented reality. If it can happen to HubSpot—the company that wrote the book on content marketing—it can happen to you.

    In this explosive first episode of Rank by AI, we expose what Google's AI Overviews are doing to organic traffic. Host Udit Goenka (Founder & CEO of SEOengine.ai) pulls data directly from Ahrefs and reveals the massive contradiction between what Google executives claim and what publishers experience.

    THE SHOCKING NUMBERS: According to Ahrefs data, HubSpot's US organic traffic crashed from 5.03 million to 2.35 million monthly visitors between March 2023 and January 2025. That's 2.68 million visitors gone. A 53% decline. But it gets worse. SparkToro's 2024 study reveals 58.5% of Google searches end without a click. When AI Overviews appear, that zero-click rate jumps to 83%. Eight out of ten people never leave Google.

    Cloudflare CEO Matthew Prince drops the bomb: Ten years ago, Google sent one visitor for every two pages they crawled. Today? Six pages for one visitor. A 200% decrease. For OpenAI? 250 to one. Anthropic? 6,000 to one.

    WHAT YOU'LL DISCOVER: This episode reveals the invisible war between Google's AI ambitions and the publishing industry. You'll hear Google CEO Sundar Pichai's quotes from Google I/O 2025 claiming AI Overviews drive "over 10% growth." Then we show data from Semrush, Ahrefs, and BrightEdge proving click-through rates drop 34-55% when AI Overviews appear.

    We dissect why HubSpot—with Domain Authority 81 and 120 million backlinks—couldn't survive the shift. We expose what Google won't say about AI Mode becoming the future of search.

    THE UNCOMFORTABLE TRUTH: Traditional SEO is dying. Not because you're doing it wrong. Because the game changed. Google transformed search from a gateway into a destination. Users get answers on Google and leave. Your content powers those answers. You get nothing. Publishers call this theft. Google calls it innovation. The News/Media Alliance called AI Mode "the definition of theft." But you can't pay rent with quality when traffic drops 50%.

    THE PATH FORWARD: This episode ends with a solution: Answer Engine Optimization (AEO). Udit breaks down the new playbook for ranking in ChatGPT, Perplexity, and Google's AI Overviews. You'll learn why citations matter more than clicks, how brand mentions create value without traffic, and what metrics matter in 2026. SEOengine.ai has generated over 50,000 AEO-optimized articles achieving 90% brand voice accuracy. These are the strategies that work when traditional SEO fails.

    WHO NEEDS TO LISTEN: SEO professionals watching traffic decline. Content marketers seeing ROI collapse. Publishers bleeding revenue. Founders dependent on organic traffic. Anyone building authority online.

    THE BOTTOM LINE: Google confirmed AI Mode will migrate to main search. This is the roadmap. The shift is inevitable. The question isn't whether this is happening. It's: Are you adapting fast enough? Brands that master AEO now will dominate. Everyone else will explain to boards why traffic disappeared.

    Duration: 10 minutes. Host: Udit Goenka, Founder & CEO of SEOengine.ai. All data verified through Ahrefs API, Semrush, SparkToro, and official Google statements. Zero speculation. Only facts. This is Rank by AI. Where traditional SEO dies and Answer Engine Optimization wins. Listen now. Your traffic depends on it.
    Show More Show Less
    11 mins
No reviews yet