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Start Here: Why Building for Impact Is Hard

Start Here: Why Building for Impact Is Hard

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About this listen

SowGood to GrowGood spotlights solutions that already work—but most people don't know they exist.

Hosted by John "Kane" Gonzales, this show features founders and operators building alternatives to systems that don't want to change. From water recycling tech to waste-to-energy systems to circular fashion models, we talk to the builders actively rewiring how things work.

Building for impact is hard. You're not just filling a gap—you're introducing better patterns into systems running on old habits, old incentives, and old stories. When people don't see real alternatives, they keep doing what they've always done. This show makes those alternatives visible so they can become the new normal.

Each episode unpacks how founders make it work in the real world: what inspired their work, how they built sustainable operations, and the practical lessons they've learned along the way.

Whether you're scaling a social enterprise, launching a climate company, or seeking inspiration from fellow changemakers, this show is for builders who want to see how others are actually doing it.

New episodes drop twice a month, every Tuesday.

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