In this episode of Branching Out, we’re talking AI — not in theory, but in practice. Matt Butler interviewed our guest, Matt Seitz, Director of the AI Hub at the University of Wisconsin and former Director of Performance for Google Retail. With 30+ years of experience spanning tech, retail, and academia, Matt joins us to explore how artificial intelligence is reshaping everything from merchandising strategies to classroom curriculum. We dive into: 🧠 How business leaders can build real AI fluency — no PhD required 📊 The playbook Matt built at Google to help CFOs evaluate digital investments 🏬 How retailers are using AI to drive margins, improve customer experience, and future-proof their operations 🎓 What the next generation of AI talent needs to succeed 💡 Why AI isn't just about automation — it's about acceleration Whether you're leading a team, teaching one, or just trying to keep up, this episode breaks down the real intersection of AI, leadership, and business growth. 🎧 Subscribe to Branching Out for more conversations at the edge of marketing, measurement, and innovation. AI in business artificial intelligence in retail marketing AI strategy CFO digital transformation AI podcast Matt Seitz AI Hub Google retail AI AI leadership AI transformation future of AI AI in higher education Branching Out podcast digital investment ROI AI education marketing analytics AI