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Franchise Whispering

Franchise Whispering

By: Franchise Marketing News
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About this listen

Franchise Whispering is the podcast from Franchise Marketing News that goes beyond the headlines to explore what’s really shaping growth in franchising today.


Hosted by FMN Board member Bob McKay, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.


This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.


New voices. Real stories. Smarter franchise marketing.

© 2026 Franchise Whispering
Episodes
  • Franchise Marketing - Why Marketing Leaders Are Shaping the Future of Franchising with Kristen Pechacek

    Franchise Marketing - Why Marketing Leaders Are Shaping the Future of Franchising with Kristen Pechacek
    Jan 21 2026

    In this conversation, Kristen discusses the transformative role of marketing in today's business landscape. She emphasizes that marketing is no longer just about traditional advertising but has evolved into a critical function that drives business innovation through consumer insights and data. Kristen argues that marketers are uniquely positioned to understand consumer demand and should lead the charge in shaping business strategies.
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    36 mins
  • Franchise Whispering - Scaling Health and Wellness with Guy Coffey

    Franchise Whispering - Scaling Health and Wellness with Guy Coffey
    Jan 14 2026

    In this inaugural episode of the Franchise Whispering podcast, host Bob McKay interviews Guy Coffey, a seasoned expert in the franchise industry. They discuss Guy's journey from international relations to becoming a successful franchisee and franchisor in the fitness and beauty sectors. The conversation explores the evolution of marketing in franchising, the impact of COVID-19 on the fitness industry, and emerging trends in health and wellness. Guy shares insights on franchisee selection, the importance of community engagement, and the significance of personal branding in marketing. The episode concludes with a lightning round of quick insights and recommendations for aspiring franchisees and entrepreneurs.
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    1 hr and 11 mins
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