What do building a SaaS platform, solving an unsolved mystery, and mixing audio tracks have in common? According to Lydia Fern, Head of Product at Bonsai — everything.

In this episode of Branching Out, we go behind the scenes with the creative and strategic force who helped shape Bonsai from the ground up. From her roots in engineering to leading UX-first product development, Lydia shares how clarity, curiosity, and a love for puzzles drive every decision she makes.

Whether you're a product manager, a startup founder, a UX designer, or a marketer working with tech teams, this conversation will leave you with fresh insights on how great products come to life — and what it really takes to build tools people actually want to use.

🔍 Topics We Cover:

• Product development in SaaS startups
• Why “intuitive” isn’t a design style — it’s a strategy
• Building for marketers vs building for engineers
• Solving complex problems (in tech and in life)
• Why Bonsai is different by design

✨ Bonus: The surprising connection between unsolved mysteries and product leadership.

👇 Don’t forget to like, comment, and subscribe for more behind-the-scenes stories from the builders, strategists, and creative minds shaping the future of marketing and tech.

🔗 Learn more about Bonsai: www.bonsaidata.io

🎧 Listen to more episodes: https://rss.com/podcasts/bonsai/

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