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In this episode, Jonas Olson sits down with Dan Leibrandt to break down Bing Ads for pest control companies and how they compare to Google Ads. Dan explains the biggest differences between the two platforms, including Bing’s older demographic, its stronger desktop usage, and the fact that Bing controls search traffic from Yahoo, AOL, DuckDuckGo, and other secondary search engines. He covers why the overall search volume is smaller, why cost per click is usually lower, and why Bing still remains an overlooked opportunity for pest control companies targeting homeowners.

They also discuss whether pest control companies should prioritize Bing and how much budget makes sense. Dan recommends allocating about 10 percent of whatever you spend on Google Ads and applying the same campaign structure, tracking setup, and landing page strategy. He explains why cost per click is often 20 to 30 percent cheaper on Bing, why high ticket services usually perform best, and how Bing’s audience aligns with the age group most likely to own a home. They cover how to measure success with dedicated tracking numbers, how to evaluate leads rather than impressions, and why Bing can quietly produce profitable conversions when set up properly.

To wrap it up, Dan explains how simple it is to get started with Bing Ads by importing your Google Ads campaigns with one click. He talks through adjusting budgets, maintaining the same weekly or monthly review schedule as Google Ads, and making sure every ad points to the most relevant landing page on your site. This episode gives you a clear, no nonsense walkthrough of how Bing Ads fit into a pest control company’s marketing stack and how to use them without adding extra complexity.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandt

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

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