Welcome to the very first episode of Brand Is Not a 4-Letter Word! Creative Director Amy Jackson explores what “brand” really means—and why it’s so much more than a logo, tagline, or marketing spin.

Amy breaks down how your brand lives and grows through a thousand small gestures—from customer service emails to color choices—and why every touchpoint shapes the way people see you. Using a quote from former Disney CEO Michael Eisner, she shows how consistency, clarity, and authenticity create brands that last.

In this episode, you’ll learn:

• Why “branding” has gotten a bad reputation—and how to fix it
• The real definition of a brand (beyond the dictionary)
• How small, everyday actions influence perception
• Why logos, experiences, and communication all shape your identity
• A simple “brand hack” to start improving your brand today

Mentioned in this episode:

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” — Michael Eisner, former CEO of The Walt Disney Company Learn more about Michael Eisner.

Connect with Amy:

Website: brandisnotafourletterword.com

Instagram: @brandisnotafourletterword

LinkedIn: Amy Jackson

Episode takeaway:

Every gesture counts. The smallest moments of connection—answered calls, written emails, thoughtful designs—are what build your brand from the inside out.