Calling Dr. Google? Health misinformation thrives online — and it’s impacting real decisions. How can FemTech brands be part of the solution and also use the power of platforms to market effectively?

This is what we dig into with the help of one of the most trusted medical voices in women's health online: Dr. C, a practicing OB-GYN known to millions of viewers as The Vag Doc. Together, we unpack how women are really searching for answers today, why misinformation so often wins, and how credibility, clarity, and consistency can become powerful antidotes. For FemTech founders, marketers, and brand leaders, this conversation makes the case for embracing a marketing mindset — not to persuade, but to educate, connect, and help audiences feel confident enough to lean in. Because trust isn’t a tactic. It’s the strategy.

A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.
©2025 GrayMatter Agency, Inc. (graymatter.agency)

Guest:
Dr. C, a.k.a. "The Vag Doc"
https://www.tiktok.com/@thevagdoc
https://www.youtube.com/@TheVagDoc

Show Resources:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands

Extras:
• Episode Mocktail Poster! Sparkling Carmen: link t/k

Chapters:
00:00 Cold Open and Intro
02:24 Introducing Dr. C (The Vag Doc)
05:25 The Knowledge Gap No One Addressed
08:00 How Women Look for Answers
15:31 Why Misinformation Wins
19:14 Trust Is the Strategy
24:03 The Real-World Cost of Misunderstanding
27:23 Creating Clarity
37:03 Why Analogies Work
41:28 Partnering With Brands
45:26 Protecting Authenticity and Tone
47:57 The Hallmarks of Success
55:02 Thank You and Outro

Click here to view the episode transcript.

In this short kick-off episode, we (Gabrielle Svenning and Karen Flynn) introduce ourselves, the podcast, and the reason behind it.

We discuss the evolving landscape of women's health marketing and the need for brands to engage strategically with intention and boldness to meet the moment, stand out in a competitive marketplace, and establish leadership.

We give a brief overview of this limited interview-based information series, designed to provide actionable insights and tools for marketers, founders, and strategists in the women's health sector, with a roadmap for navigating challenges and opportunities in the field.

And we introduce an important feature of every episode of "Two Uteruses Walk into a Bar"… Mocktail of the Day!

A Perimenopositive™ podcast
©2025 GrayMatter Agency, Inc. (graymatter.agency)

Show Reserouces:
• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands
• Closing the Women's Health Gap — 2024 McKinsey Health Institute insight report

Extras:
• Episode Mocktail Poster! Rosemary Paloma Spritz

Chapters:
00:00 Intro
00:28 Welcome
01:17 Why This Podcast Series
02:36 About the Name
03:29 Mocktail of the Day
04:00 Who We Are
05:26 What to Expect
06:48 Wrap Up, See You Soon!
07:28 Outro

Click here to view the episode transcript.