After dissecting 100 B2B homepages, Talia breaks down the 3 biggest mistakes brands are making on their homepage and the one thing they need to do, to fix it.

The bottom line? It isn’t a design or UX problem, it isn’t a traffic problem - it’s a customer-centricity problem.

Across industries, the same 3 problems showed up again and again:

1. unclear or generic messaging that focuses on the company instead of the buyer,
2. overly complicated layouts that make it hard to understand what’s being offered,
3. and a complete lack of emotional resonance.

This isn’t just a B2B problem. It’s a widespread issue that’s happening on most websites.

RESOURCES

→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

AI is deciding what your prospects learn about your brand, are you ready?

Today, when someone is looking for a solution, they don’t just Google you, they ask AI. And AI doesn’t JUST read your homepage. It pulls sentiment, conversations, reviews, comments, and opinions from all over the web to decide what buyers see about your brand.
In this episode of Heart Before Cart Talia explains how AI tools like ChatGPT and Perplexity shape brand perception and the one thing you should research this week if you want to win in an AI-driven buying journey.

Follow Talia for more optimization tips:
LinkedIn: https://www.linkedin.com/in/taliagw/
Website: https://getuplift.co/

In the 3rd episode of Heart Before Cart, I'm breaking down one of the biggest website mistakes marketers make: generic, misused social proof. I'll show you how to turn fluffy praise into high-converting trust builders without faking a single thing.

🎯 Here’s what’s inside:

• Why most testimonials don’t convert
• The 3-step method to make your social proof strategic (not random)
• A case study that boosted paid signups by 76%
• The one tool you’re overlooking: community
• A sneak peek at the Emotional Targeting book bundle (coming soon)

If you’re ready to make your website work harder (without redesigning everything), this episode is for you.

Watch the original episode on youtube: https://www.youtube.com/watch?v=HmWHKgaMvgU