What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

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Megan is the Senior Talent Operations Specialist at incident.io, where she manages employer branding and recruitment operations for one of the most active social media teams today.

In this episode, Megan breaks down the incident.io philosophy of being loud on the internet. You'll learn how they use internal Slack signal boosting channels to drive engagement, why they prefer unpolished content over glossy corporate videos, and how their talent team's LinkedIn activity caused a massive spike in website traffic and job applications. If you’re looking to build a high-impact advocacy culture that feels authentic rather than forced, this conversation is essential listening.

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