With more than 50 years in financial planning, Patrick Murphy has seen the profession evolve. Although he’s recently stepped back from advising clients, he’s challenging conventional thinking about what really drives client outcomes.

In this episode of IFA Talk, hosts Matt and Sue sit down with Patrick to explore his latest insights on Targeted Support, consumer behaviour and the future of advice. With Targeted Support kicking off from April, will this be the game-changer it’s often set out to be? The answer is probably yes but, as we’ll explore today, maybe not for the reasons that most people are thinking about.

Patrick’s recent paper, Financial Planning in Transition: Beyond Targeted Support (2025–2030), builds on his work in hybrid advice and argues that the way advisers support client behaviour could transform outcomes at scale. Today, we discuss what that means in practice and why understanding behaviour may be more important than simply providing knowledge or information.

We talk with Patrick about why good advice often fails, not because it’s wrong, but because it isn’t acted upon, how regulators and firms can misread the advice process, and why compliance alone doesn’t guarantee good outcomes, the shift from one-off recommendations to ongoing behavioural support and how advisers can adapt day-to-day, how Targeted Support could succeed or fail depending on whether it’s treated as content/compliance or as behaviour design, and the practical takeaways for advisers looking to improve client outcomes in a rapidly evolving profession.

The FCA’s plans to introduce Targeted Support from April 2026 represent one of the most significant regulatory developments which advisers need to be aware of at the moment.

In this week’s episode of IFA Talk, Matt and Sue welcomed Chet Velani, Managing Director at EV, to chat through some of the key issues around what Targeted Support is really designed to achieve, how it might work in practice, and what advisers can be doing now to stay ahead of the curve. Chet was a great guest and had plenty of practical ideas to share.

EV is a financial services technology provider working with millions of consumers and a significant proportion of the UK advice market, giving Chet a unique perspective on how regulation, technology and advice intersect.

As Chet explains on the podcast, Targeted Support isn’t about eroding the value of advice. Instead, it’s about creating clearer, scalable pathways that use data and technology to support more people, while enabling firms to deliver demonstrably better outcomes for consumers.

However, for advisers, understanding the bigger picture, how this framework is likely work in practice and how it could complement existing advice models will be really important.

In this month’s special Tax-Efficient Investment (TEI) edition of IFA Talk, IFA Magazine's Content Editor Matt Williams and Deputy Editor Jenny Hunter take a look back at the 2025 Budget and the changes to VCTs.

Joining us to unpack all of this are not one, but two great guests. First, returning to the IFA Talk studio is Toyin Oyeneyin, Tax Product Specialist at Octopus Investments. Toyin joined us back in November ahead of the 2025 Budget to discuss the major changes in the 2024 Budget, along with the topic of pensions and the complex IHT landscape.

This time, Toyin is also joined by Tim Dickens, Head of Investment Specialists at Octopus Ventures. Together, they reflect on the key takeaways from this year’s Budget, the changes to VCTs and what they mean for financial advisers, and why private markets are becoming increasingly popular.