I should be building an ARC ... [ Be Yourself Marketing]

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Have you ever fixed something... only to realize you were fixing the wrong thing?

The bill arrives.

Right on time.

Just not when you expected it.

Inside this episode:

→ What 100mm of rain in 3 days revealed that normal conditions kept hidden

→ Why the contractor wasn't wrong & what he conveniently left out

→ The way most marketing gets built... & why it works until it doesn't

→ 3 questions that work if you're building your own business or solving a client's problem

→ What "looking at the whole floor" actually means before the pressure arrives

You'll finish this one thinking about something you built fast that's been quietly waiting to show you what it's made of.

In a good way.

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