Creative Local Business Partnerships: A Real Approach to Growth

In this episode, host Laura Esmond shares her personal journey and unique approach to growing her business by forming meaningful partnerships with local businesses, rather than relying on social media or elaborate marketing strategies. She emphasizes the importance of building genuine relationships by offering support and generosity, like walking into local businesses with small gifts, such as a basket of muffins and a handwritten note. Laura details actionable steps to identify potential business partners who share your target audience, such as florists, interior designers, real estate agents, and boutique owners. By partnering with these businesses, you can foster mutual growth and community connection. Esmond also provides three practical ways to collaborate with local businesses: supporting existing events, cross-promotion, and creating service-based bundles. The episode concludes with an open invitation to think creatively about local partnerships and a call to action for listeners to reach out to local businesses they admire.

00:00 Introduction and Personal Growth Journey

00:26 The Power of Local Partnerships

01:43 Identifying Potential Business Partners

02:44 Effective Strategies for Collaboration

04:46 Leading with Service and Follow-Up

06:43 Creative Event Ideas and Cross-Promotion

10:27 Successful Partnership Case Studies

13:04 Building Trust and Long-Term Relationships

15:24 Your Invitation to Take Action

16:44 Conclusion and Mentorship Opportunity

Connect with Laura:

• Private Mentoring: lauraesmond.com/mentor
• Instagram: @reeseandcoportraits
• Website: lauraesmond.com

Keywords: motherhood photographer, family photography, newborn photographer, maternity sessions, photography pricing tips, portrait photography business, money mindset for creatives, IPS for photographers, work-life balance, photographers who are moms, client experience photography, raising photography prices