How a Single Form Field Cut Conversions by 27 Percent

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How a Single Form Field Cut Conversions by 27 Percent

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In episode 77 of Conversion Rate Optimization with Fexingo, Lucas and Luna unpack a real-world cautionary tale: how adding one optional field to a checkout form caused a 27 percent drop in completed purchases at a mid-market e-commerce brand. They walk through the before-and-after data, explain why 'optional' still feels like work, and debate when adding friction actually helps—versus when it silently kills revenue. Along the way, they share a practical rule for vetting any form change before launch. If you run landing pages, checkout flows, or lead-gen forms, this episode will make you think twice before adding another field. #ConversionRateOptimization #A-BTesting #LandingPages #CROStrategy #Marketing #CheckoutOptimization #FormDesign #Ecommerce #ConversionFunnel #UX #Friction #UserExperience #DataDriven #BusinessPodcast #FexingoBusiness #Podcast #OnlineSales #GrowthMarketing Keep every episode free: buymeacoffee.com/fexingo

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