If you sell through conversations - not clicks - your sales pipeline is probably costing you deals you don't even know you've lost.In this episode of Whiteboard Wednesdays, we fix that. I'll show you the five-stage pipeline structure that actually captures and closes deals, the language of sales most business owners get wrong, and how to know exactly where every deal stands at any moment.What we cover:→ Why the classic four-stage pipeline (New Lead → Meeting → Proposal → Won) quietly loses sales→ The four contact types - Suspect, Lead, Prospect, Client - and the only one that belongs on your active pipeline→ Why HubSpot, ActiveCampaign and Pipedrive call it a deal while GoHighLevel and Salesforce call it an opportunity (and what to do about it)→ A five-stage pipeline with every ladder and every snake mapped out→ Deal status: Open, Lost, Won and Abandoned→ Re-engage dates: what to do with deals you didn't win this time→ CRM software that supports sales pipelines compared: HubSpot, ActiveCampaign and GoHighLevel with UK pricingResources mentioned:📕 The LEMONADE Plan (meetings, proposals and the sales process) → lemonadeplan.com/book🔗 GoHighLevel CRM → lemonadeplan.com/gohighlevel🌐 If your sales aren't where they should be → garetheverson.com