How YouTube Built a Two-Sided Creator Economy

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How YouTube Built a Two-Sided Creator Economy

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YouTube started as a simple video-sharing site, but over two decades it has evolved into a complex two-sided marketplace connecting creators and viewers. In this episode, Lucas and Luna break down the specific economic mechanics that made it work: the 45% revenue split, the Partner Program threshold of 1,000 subscribers and 4,000 watch hours, and how the platform balanced advertiser demand with creator supply. They explore the network effects that keep creators producing billions of hours of content annually, the role of the algorithm in managing a marketplace with 500 hours of uploads per minute, and the tension YouTube faces as it shifts toward Shorts and TikTok-style competition. A concrete look at the business model behind the world's largest video platform. #YouTube #TwoSidedMarketplace #CreatorEconomy #BusinessModel #Advertising #RevenueSplit #PartnerProgram #NetworkEffects #Algorithm #Shorts #ContentCreation #Google #Alphabet #DigitalMarketplace #BusinessPodcast #FexingoBusiness #Business #Podcast Keep every episode free: buymeacoffee.com/fexingo

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