Justin Mares, co-founder of TrueMed, shares how his company empowers brands and consumers to utilize HSA/FSA funds for health-focused purchases, revolutionizing access to preventative wellness solutions.

00:00:00 - Introduction

00:01:28 - What is HSA/FSA

00:11:03 - Linking the Business with other brands through Shopify

00:13:55 - What Inspired the move from Kettle and Fire to TruMed

00:17:10 - Context around American Healthcare

00:19:42 - How Castle Flexx Incorporates HSA/FSA

00:26:27 - How TruMed is Battling Chronic Disease

00:30:49 - How are Brands going to Tackle Preventative Measures

00:40:06 - Bootstrap or Raise Capital?

00:47:40 - What Won't You Find in a Book?

Links:

https://www.truemed.com/

https://www.kettleandfire.com/

https://perfectketo.com/

https://www.linkedin.com/in/justinmares

Socials:

https://www.linkedin.com/in/justinmares

https://www.instagram.com/justin.mares/?hl=en

https://x.com/jwmares

https://www.instagram.com/samsaifi/

https://www.instagram.com/dancastle007/

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If you enjoyed this episode and want to check out the represented brands...

You can find Dan Castle's challenger brand here: https://www.castleflexx.com

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We appreciate you giving us the chance to share the journeys of these incredible founders with you.

We sincerely hope you find a few golden nuggets to apply to your own journey too.