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How To Be A Handmade Boss

How To Be A Handmade Boss

By: Steph Cole-Lewis
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Summary

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.

We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!

I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.

However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.

Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

© 2026 How To Be A Handmade Boss
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #114 - Starting an Etsy Shop on a Budget: What to Spend, What to Skip, and What Actually Matters
    May 13 2026

    Want to start an Etsy shop without spending a fortune? In this episode, I’m breaking down how to start your Etsy shop on a budget without wasting money on the wrong things 💸✨

    We’re covering what beginner Etsy sellers should actually spend on first, what to skip for now, how to make your shop feel trustworthy on a tight budget, and how to avoid the classic mistake of throwing money at fluff before you’ve proven the product.

    Inside this episode:
    🛍️ what to prioritise when your startup budget is small
    📸 how to improve your listing photos without expensive gear
    📦 budget-friendly packaging that still feels professional
    🔎 what your Etsy stats are really telling you
    🚫 what not to waste money on when you’re just starting
    🧠 how to stay focused so your budget doesn’t vanish into chaos

    This is especially for beginner handmade sellers on Etsy, but it’ll help if you sell handmade products on any platform.

    I also mention my freebie, Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It, which will help you figure out what might be putting buyers off and what to fix first.
    🔗 https://www.handmadebosses.com/whynosales

    Insta CTA

    If your Etsy listings are getting views but not sales, I’ve made something for you 👀

    It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

    Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

    It’s completely free, super practical, and you can grab it using the link in the show notes ✨

    Grab you freebie here - https://www.handmadebosses.com/whynosales

    Show More Show Less
    15 mins
  • #113 - Etsy Shop Not Getting Sales? The Real Reasons Your Shop Feels Quiet
    May 6 2026

    🙊 If your Etsy shop feels weirdly quiet, this episode is for you.

    👻 We’re digging into the real reasons your shop can feel like a ghost town, even when you’re trying hard, tweaking things constantly, and doing “all the right stuff.” We cover the difference between a traffic problem and a conversion problem, how robotic SEO can quietly kill clicks, why cluttered product photos put buyers off, and what a confusing storefront does to trust.


    Inside this episode, you’ll learn:
    💡 how to tell whether your Etsy problem is visibility or conversion
    💡 why keyword-stuffed titles can make buyers scroll straight past
    💡 what your first listing photo actually needs to do
    💡 how muddled branding creates hesitation
    💡 what buyers are thinking when they land on your product pages
    💡 what to check in your Etsy stats before you start changing everything
    💡 how to make your shop feel clearer, stronger, and easier to buy from


    This is a proper Etsy shop audit-style episode for beginner handmade sellers who want more than generic advice.


    🛍️ If your listings are getting views but not sales, grab the freebie Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. It’ll help you spot what’s putting buyers off and what to fix first without the overwhelm.

    🔗 https://www.handmadebosses.com/whynosales


    The bigger Handmade Bosses growth system behind this kind of diagnosis is rooted in getting clear on what’s keeping sellers stuck and building a business with clarity, confidence, and direction, rather than chasing random tactics.

    Insta CTA

    If your Etsy listings are getting views but not sales, I’ve made something for you 👀

    It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

    Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

    It’s completely free, super practical, and you can grab it using the link in the show notes ✨

    Grab you freebie here - https://www.handmadebosses.com/whynosales

    Show More Show Less
    14 mins
  • #112 The Best Daily Etsy To-Do List for Beginners (Without the Overwhelm)
    Apr 29 2026

    Feeling overwhelmed by Etsy? 😵‍💫 Not sure what to do first in your handmade shop, or constantly bouncing between 47 half-finished tasks? This episode is your reset.

    In this beginner-friendly Etsy episode, I’m walking you through a simple one Etsy task a day plan to help you grow your shop without the chaos. We’re covering what actually counts as a needle-moving Etsy task, what’s just busywork, and how to build a weekly rhythm that helps you improve traffic, trust, and conversion one small step at a time.

    If you’ve been avoiding your shop because everything feels too much, this will help you figure out what to focus on first, what to stop wasting time on, and how to keep momentum going even if you’ve only got 10 minutes.

    Inside this episode:
    🧡 how to decide what Etsy task matters most today
    🧡 the difference between real progress and busywork
    🧡 a simple weekly Etsy routine for beginners
    🧡 daily tasks for traffic, listing quality, trust, content, and review
    🧡 what to check in Etsy stats so you know what to fix next
    🧡 how to keep growing your handmade business without overwhelm

    This is mainly for new Etsy sellers, but the advice will help on any platform where you’re selling handmade products. 🛍️

    ✅ And if you want help figuring out why your listings aren’t converting yet, grab the freebie: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. It’ll help you spot what buyers are hesitating over and what to fix first.

    🔗 https://www.handmadebosses.com/whynosales

    Insta CTA

    If your Etsy listings are getting views but not sales, I’ve made something for you 👀

    It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒

    Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠

    It’s completely free, super practical, and you can grab it using the link in the show notes ✨

    Grab you freebie here - https://www.handmadebosses.com/whynosales

    Show More Show Less
    12 mins
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Steph is so down to earth and honest plus a joy to listen to. Her aim is to get you started in your handmade business journey.

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