How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein
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How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein
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Summary
Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year.
Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations.
Hit PLAY to hear:
- How they built a $12M eCommerce brand by not launching new products 🚫
- The “triple down” strategy that turned one idea into long-term success 💡
- Why trust is the #1 factor driving conversions (and how to build it fast) 🔐
- The “nice nagging” email strategy that turns procrastinators into customers 📩
- What really happened to their business after Apple’s iOS changes 📉➡️📈
- How Meta’s new algorithm helps small brands find the right customers 🎯
Key timestamps to dive straight in:
[06:00] "T-Shirts Into Memory Blankets"
[07:19] "Turning T-Shirts Into Memories"
[10:48] Remote Team Dynamics.
[15:40] "T-Shirt Prep & Deadlines"
[18:30] Women Athletes & Trust Building
[20:46] Listen to Nathan’s Top Tips!
Full episode notes here: https://ecmp.info/591
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