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Want to know how a concrete coating company scaled from 1 truck to 7 crews while maintaining incredible customer satisfaction and nearly 1,000 Google reviews?

In this episode of The Local Podcast, Clay sits down with Finn from Level Ten Coatings to break down how they built one of the fastest growing epoxy floor coating companies in the Midwest.

They cover everything from scaling operations, building systems, hiring sales teams, running Facebook ads, improving customer communication, handling seasonality, and using reviews to dominate local markets.

If you run a home service business and want to grow faster while keeping customers happy, this episode is packed with practical advice you can apply immediately.

About Level Ten Coatings:

Level Ten Coatings specializes in premium concrete and epoxy floor coatings for garages, basements, patios, commercial spaces, and more.

Serving Northwest Indiana and Indianapolis, their mission is simple:

Transform lives by transforming spaces.

Website: https://level10coatings.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp
https://www.facebook.com/Level10Coatings
https://www.instagram.com/level10floorcoatings?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

What This Episode Covers

• How Level Ten Coatings scaled from 1 truck to 7 crews
• The importance of systems and processes in home service businesses
• How speed-to-lead impacts sales conversions
• Why customer communication is critical for scaling
• How they use Meta and Google ads to generate leads
• Scaling a sales team without losing quality
• The role reviews play in building trust and authority
• How Review Harvest helped them approach 1,000 Google reviews
• Handling seasonality in the coating industry
• Why investing in marketing is necessary for growth
• Building a strong company culture and leadership team
• Creating a customer journey that homeowners can clearly understand
• How referrals increase when your process is consistent
• Why quality control matters more as you scale
• The difference between selling and actually delivering value

Timestamps

00:00 Introduction
00:24 What Level Ten Coatings Does
00:58 How Finn Got Started
01:27 Early Growth of the Company
02:42 Managing Seasonality
03:03 Keeping Customers Happy While Scaling
05:26 Their Marketing & Sales Funnel
06:51 Customer Communication Systems
07:56 Scaling the Sales Team
09:21 Transforming Customer Spaces
11:35 Typical Coating Projects
13:19 Standing Behind Their Warranty
15:25 Marketing Through Facebook & Google
17:14 Experience Using Review Harvest
19:37 Advice for Growing Home Service Businesses
20:04 Where to Find Level Ten Coatings

#HomeServiceBusiness #EpoxyFlooring #ConcreteCoatings #GarageFloorCoating #BusinessGrowth #LocalBusiness #GoogleReviews #ReviewHarvest #Entrepreneurship #MarketingForContractors