How Is AI Used In The Customer Journey?
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How Is AI Used In The Customer Journey?
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About this listen
We all know that ChatGPT is excellent at giving information based on what it already knows but doesn’t make decisions like humans do. It’s a helpful tool, but it’s not a substitute.
While AI can tell you the stages of the buyer’s journey from web data, it might miss the unique voice of your customer. We recommend avoiding blindly following AI insights and encourage engaging in direct conversations with your customers.
Defining your ideal customer and providing specific information to AI tools like ChatGPT is crucial. The real value lies in what you communicate to the AI, tailored to your unique business.
Our perspective is that AI sparks new ideas by challenging businesses to break free from their usual ways. It helps in overcoming tunnel vision, questioning assumptions, and gaining a broader perspective on products and customers.
We emphasize that AI is a helper, not a replacement for human insights. The key takeaway is that AI assists you in understanding where your customers are in their journey. This empowers you to create content that truly connects with them.
Curious to learn more how AI can enhance our understanding of the buyer’s journey? Watch the video and discover how AI can be a game-changer for our business strategy!
Watch full video here: https://youtu.be/DmJoM0QOhn0
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