“You are already a 10.” – Steve Barton

Steve Barton

Website: https://www.stevebartoncoaching.com

LinkedIn: https://www.linkedin.com/service-marketplace/projects/15194679164/

Co-author of The Father, The Son and The Aha Moment

Massimo Rigotti sits down with Steve Barton, business builder, creator of the Game of 10, and a registered health and wellness coach whose process was presented to the Harvard Business School case study team. Steve has spent decades helping high-achieving men who look completely in control on the outside but are quietly managing intense internal pressure — fear, self-doubt, guilt, and shame.

Steve shares his own powerful awakening at age 36 after running his family business and realizing he had “everything in the world but wasn’t happy.” He explains the key distinction between discipline-based sobriety and true awareness-based self-mastery. Through his simple, real-time framework — The Game of 10 — he teaches high performers how to shift from being driven by fear and ego to living from presence, authenticity, and inner peace without needing escapes.

The six core declarations — I am a 10. I’m doing the best I can with the awareness I have. I am enough. I do enough. I have enough. — become an active meditation that quiets the racing mind and aligns thoughts, feelings, and actions with your innate divine state of being.

This conversation maps directly onto the S.O.B.E.R. Method, especially the Observe → Behavior → Execute cycle. Steve’s Game of 10 gives listeners a practical way to catch internal noise in real time and respond from awareness instead of reaction.

The S.O.B.E.R. Move for This Week (Direct from the Episode)

Observe one moment today when internal noise — fear, self-doubt, guilt, shame, or the urge to escape into work or old habits — starts to run the show.

Pause and name it. Ask yourself: “Am I at a 10 right now or am I identified with thought?”

Execute by silently or out loud declaring the Game of 10 phrases: I am a 10. I’m doing the best I can with the awareness I have. I am enough. I do enough. I have enough.

Repeat this active meditation at least three times this week and notice the difference between being run by the noise versus living from clarity and calm.

Listener Action Steps

• Visit https://www.stevebartoncoaching.com to learn more about the Game of 10 and Steve’s coaching.

• Memorize and practice the six Game of 10 declarations daily as an active meditation.

• Run one full S.O.B.E.R. cycle this week using the Game of 10 when internal pressure arises.

• Share this episode with a high-achieving man who looks successful on the outside but carries heavy internal pressure.

Your Future is S.O.B.E.R.™

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Massimo Rigotti, The S.O.B.E.R. Method Podcast