How Can I Craft My Business Story? - Mini Masterclass 2
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How Can I Craft My Business Story? - Mini Masterclass 2
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About this listen
Learn how to be a better storyteller by listening to this Mini Masterclass led by Kate Hooper, ex-BBC broadcaster and digital communications whizz.
You'll not only find out why storytelling is so important for businesses, but you'll also learn how to craft a great story in 3 simple steps.
Themes and Topics:
- 2:00 - Why do storytelling for business?
- 4:45 - Step 1 - Know Your Audience
- 9:32 - Step 2 - Key Elements of Your Business Story
- 12:43 - Step 3 - Structure Your Story
- 17:20 - Conclusions - What's the pay-off?
More info:
- Visit our website for more information
- Find us on LinkedIn, Instagram and Facebook
- Contribute your thoughts at hello@strategystory.co.uk
- Kate Hooper
- Donald Maclean
Credits:
- Written and produced by Martha Brownill and Kate Hooper
- Delivered in partnership with Alitu
- Cover art by Cuan Design
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