Hometown Jax is where host Aaron Bacus sits down with Jacksonville’s most impactful entrepreneurs, creatives, and business leaders to uncover the real stories behind their success. Each episode dives into the challenges, setbacks, and defining moments that shaped their journeys—highlighting the resilience and grit that fuel our local community.

In this episode, Aaron welcomes Deborah McDuffie—known in the industry as “The Jingle Queen.” From growing up in Queens, New York, to becoming one of the first Black female music producers in advertising, Deborah shares how a college assignment launched her into a historic career at McCann Erickson, where she helped shape iconic campaigns like Coca-Cola’s “Buy the World a Coke.” She opens up about producing legends such as Luther Vandross, Gladys Knight, Al Green, Patti LaBelle, Janet Jackson, B.B. King, and even performing on Saturday Night Live during its original cast era. Deborah reveals what it really takes to spot talent, stand firm in your creative vision, and succeed as a trailblazer in a male-dominated industry. This is more than a music story—it’s a masterclass in courage, conviction, and creativity.

Hometown Jax, hosted by Aaron Bacus, is all about spotlighting the bold, resilient entrepreneurs who make Jacksonville thrive. Each episode dives into the real stories behind local business owners—the risks they’ve taken, the setbacks they’ve faced, and the mindset that keeps them moving forward. From humble beginnings to hard-earned success, Hometown Jax gives you an inside look at the people shaping our city’s culture and economy.

In this episode, Aaron sits down with Chris Thomas of The Chris Thomas Project to unpack a journey that spans competitive ballroom dance, multi-studio ownership, economic collapse, personal loss, and an unexpected rise into the music world—including performing internationally in London. Chris opens up about losing college basketball opportunities in a single moment, building four dance studios from the ground up, surviving the 2007 crash, navigating devastating loss within his entrepreneurial circle, and reinventing himself through music. From Arthur Murray to world championships, from near financial ruin to leading a big band, this conversation is about resilience, reinvention, and the power of staying “green” and always working on the next project. If you’re an entrepreneur, creative, or anyone facing a pivot in life, this episode will hit home.

Hometown Jax is a podcast that highlights the people who help shape Jacksonville through business, media, and community leadership. Hosted by Aaron Bacus, each episode features honest conversations with local professionals about their careers, challenges, and the lessons they’ve learned along the way—both personally and professionally.

In this episode, Aaron sits down with Robert Brown, News Director at WJXT, to discuss his career in local news and the responsibility that comes with telling a city’s stories. Robert reflects on how journalism has evolved, what it means to build trust with an audience, and the role local news plays in keeping communities informed. From covering major moments in Jacksonville to navigating the pressures of modern media, this episode offers a behind-the-scenes look at life in broadcast journalism and why local reporting still matters.

Welcome back to Hometown Jax, the podcast where hosts Aaron Bacus and Jason Kindler dive into the stories, challenges, and breakthroughs of Jacksonville’s business owners and community leaders. Each episode uncovers the real paths behind local success — the resilience, the pivots, and the lessons that shape Northeast Florida’s most driven entrepreneurs.

In this episode, Aaron sits down with Keola Elobt of MAI Capital Management for a conversation that blends military mindset with financial strategy. Keola opens up about his time at West Point, sharing how the academy’s intense discipline, leadership training, and values shaped the way he now guides clients through wealth building and long-term planning. He discusses the pressure of performing under high stakes, what West Point taught him about managing stress and complexity, and how those same principles apply directly to investing. From navigating emotional financial decisions to helping families build security with confidence, Keola offers a grounded, deeply human perspective on money. This episode is perfect for anyone who wants to understand the connection between mindset, discipline, and financial success.

Welcome to Hometown Jax, where hosts Aaron Bacus and Jason Kindler sit down with Jacksonville’s business owners, leaders, and changemakers to uncover their stories, challenges, and the lessons that shape their impact on the local community. Each episode highlights the perseverance, creativity, and heart behind the people building Northeast Florida’s future — one story at a time.

In this powerful episode, Aaron sits down with Pastor Trevor Hersey, founder of Champion Church in St. Augustine. Trevor opens up about his path from a turbulent adolescence and family hardship to finding faith, overcoming depression, and launching a ministry focused on helping others “win in life.” He shares the struggles of starting a church from scratch, his mission to serve local families and even prison inmates through outreach programs, and the real emotional toll of leadership. Trevor’s honesty about mental health, purpose, and persistence offers a message of hope that will resonate far beyond the pulpit.

Welcome to Hometown Jax, the podcast where hosts Aaron Bacus and Jason Kindler sit down with local business owners and community leaders to uncover their journeys, challenges, and impact on Northeast Florida. Each week, we highlight the people behind Jacksonville’s growing economy — the innovators, dreamers, and everyday workers who make this city thrive.

In this episode, Aaron sits down with Deana Smith, Executive Director and Operating Partner of LearningRx Jacksonville Beach, to explore how brain training is revolutionizing how we think about learning and mental performance. Deana dives into neuroplasticity — the brain’s ability to change — and how her center helps children and adults strengthen their cognitive skills, overcome ADHD, dyslexia, and memory challenges, and unlock their true potential. From the science behind brain function to her own personal journey as a mother and educator, this conversation reveals how a new approach to brain health can create lasting change for students, families, and even seniors.

Welcome back to Hometown Jax — the podcast where hosts Aaron Bacus and Jason Kindler sit down with Jacksonville’s entrepreneurs, professionals, and community leaders to uncover their journeys, challenges, and the stories that make our city thrive. Each episode dives deep into what drives our guests to make a difference in Northeast Florida, celebrating the spirit of hard work and hometown pride that keeps Jacksonville growing.

In this inspiring conversation, Aaron sits down with Dr. Corey Duncan, founder of Duncan Health Direct, to explore his journey from biology student to family physician — and how his experiences in traditional medicine led him to create a more personal, patient-first healthcare model. Dr. Duncan shares candid stories from medical school, long hospital shifts, and the mental toll of the pandemic, before explaining why he’s now passionate about direct primary care — a model that puts relationships and real access back at the center of medicine. If you’ve ever wondered what it’s really like to become a doctor or how healthcare could be done better, this episode will change how you think about modern medicine.

Welcome to Hometown Jax, the podcast where hosts Jason Kindler and Aaron Backus sit down with local business owners to share their journeys, challenges, and impact on Jacksonville’s community. Each episode dives into the stories of entrepreneurs who are shaping the city, giving listeners an inside look at the grit, creativity, and perseverance that make Jacksonville thrive. Whether you’re a fellow business owner, aspiring entrepreneur, or just curious about the people driving your city forward, Hometown Jax is here to inspire and connect you with the heart of Jax.

In this episode, Jason sits down with Michael Jay, co-owner of Tweeds, Jacksonville’s premier custom suit and menswear shop. Michael shares his journey from running a pick-up and delivery dry cleaning business to helping build Tweeds into a multi-location brand across Florida. They discuss the art of custom suiting, elevating personal style, and how dressing with intention can boost confidence and professionalism. Michael also opens up about mentorship, giving back to the next generation, and why returning to his hometown has given him the platform to raise the standard of business and lifestyle in Jacksonville. Tune in to hear how passion, perseverance, and a love for your roots can create meaningful impact in your community.