Description

Stop guessing whether your ads are working — and start asking better questions. In this episode, you'll learn the four questions Nicole uses to evaluate any local ad campaign, why ROAS looks completely different for local businesses than online businesses, and what the ad funnel actually tells you about where leads are dropping off. You'll walk away with a clear framework for tracking your results, knowing when to be patient, and knowing when something actually needs to change.

Timestamps

00:00 — Welcome & Nicole's mission to help 100K local businesses
02:15 — Why there's no single "magic number" for ad success
04:30 — How local ads are different from online business ads
07:00 — What ROAS means and how to calculate it
10:45 — Cash collected vs. lifetime value ROAS
14:20 — Real examples: cleaning company, therapy practice, yoga studio
18:00 — The 4 questions to replace "is my ad working?"
20:30 — Breaking down the ad funnel step by step
26:00 — Click-through rates, form conversion rates, and what to look for
30:00 — Are your leads actually responding and converting?
33:00 — Softer wins: the "vibe check" for local ads (Robert's gym story)
36:00 — Overview of Hometown ADvantage membership
40:00 — The July 6th live launch sprint + membership pricing

Links

�� Website: www.nicoleeldridgemedia.com

📸 Instagram: www.instagram.com/nicoleeldridge_ads

💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

🌐 Website: www.nicoleeldridgemedia.com

📸 Instagram: www.instagram.com/nicoleeldridge_ads

🪓 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

Description

Running Facebook ads takes confidence — and so does every big business decision you'll make as a small business owner. In this episode, you'll get Nicole's five real, hard-won ways to build the kind of self-trust that makes scary investments feel a whole lot less scary. You'll walk away with a practical filter for making decisions that align with your values, a new way to think about risk and ROI, and a behind-the-scenes look at the biggest change happening inside Hometown ADvantage. If you've ever second-guessed yourself before hitting "publish" on an ad or signing up for a program, this one's for you.

Links

🌐 Website: www.nicoleeldridgemedia.com

📸 Instagram: www.instagram.com/nicoleeldridge\_ads

🚀 Book a Ready, Set, Launch 7-Day Intensive: https://tidycal.com/mp0lnv3/ready-set-launch

📞 Book a Call for Monthly Ad Management: https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule

🎓 Free Local Ads Workshop: www.nicoleeldridgemedia.com/localads

💻 Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown

Description

If you've been curious about AI but not sure how to actually use it for your Facebook ads and local business marketing — this one's for you. You'll learn five specific ways Nicole and her team are using AI right now, from writing better-converting ad copy and follow-up sequences to repurposing content and building SOPs that free up your time. You'll also get the scoop on three tools that have been total game changers behind the scenes. No fluff, no overpromising — just real examples you can steal.