Episodes

  • Embracing Opportunity: How Vivienne Wagner Turned a Side Hustle into a Thriving Agency
    Jun 29 2026
    This week, Ivy Slater, host of Her Success Story, chats with her guest, Vivienne Wagner. The two talk about navigating the journey from side hustle to scaling Houndstooth Media Group, the evolution of digital marketing from SEO to AI-driven search, and the importance of building a values-driven team. In this episode, we discuss: How Vivienne Wagner started Houndstooth Media Group at her dining room table, transforming a personal blog into a full-scale digital marketing agency.What the arrival of AI-driven search (AEO, AIO) means for digital marketing, SEO, and how businesses are found online today.When Vivienne Wagner realized she needed to bring in help and start building a virtual team to handle growing client demand.Why recognizing the value of your skills is crucial for pricing and business growth, plus the importance of having mentors or external voices to help see your worth.How clarity on core values like integrity, kindness, thankfulness, loyalty, and humor helps Houndstooth hire the right people, choose the right clients, and build a strong company culture. Vivienne Wagner is the founder and CEO of Houndstooth Media Group, a digital marketing agency based in Southern California. With a team of 16 specialists, she helps mid-sized businesses transform their websites into revenue-driving hubs by combining SEO expertise with the latest in AI-driven optimization. Known for her ability to make complex marketing concepts accessible, Vivienne speaks on how businesses can position themselves to be found by both human audiences and AI platforms like ChatGPT and Perplexity. Her agency's approach not only boosts visibility and organic traffic but also reduces dependence on paid ads, giving business owners the freedom to scale more sustainably. Vivienne frequently works with decision-makers who need trusted marketing leadership—either because they don't have in-house expertise or want a sharper second opinion on their current strategy. She offers a structured starting point through her SEO & AI Optimization Audit, which helps companies uncover hidden opportunities, identify weak points, and gain clarity on the steps needed to compete in today's search-driven landscape. Outside of work, Vivienne enjoys life with her husband and extended family of four grown sons. Known for her mix of humor, candor, and genuine care for the people she works with, she brings the same energy into her professional world that she does into her personal one. As a guest, she is direct, insightful, and engaging—ready to share practical strategies for AI-optimized marketing, building strong website foundations, and scaling digital strategies for long-term success. Back-story Vivienne Wagner never set out to start a marketing agency. With a degree in Public Administration, she began her career in city and state legislation, then moved into public affairs—essentially marketing for political movements. After stepping away from that world to be a stay-at-home mom, she found an unexpected new path. In the late 2000s, a friend introduced her to blogging. What started as a personal online journal—funny stories about her four boys, commentary on societal events, and the occasional DIY project—became Vivienne's crash course in the power of search and inbound marketing. A "private rant" she posted about a controversial radio contest unexpectedly drew strangers to her blog, teaching her firsthand how traffic finds content online. From there, she dove into the early "mommy blogging" community, grew an audience, and began monetizing through SEO, social media, and partnerships—long before influencer marketing became mainstream. In 2013, a friend in luxury real estate asked her to ghostwrite blogs and manage social media. Vivienne quickly saw that the brokerage's marketing efforts were missing the mark, pitched a proposal to overhaul their strategy, and spent six months rebuilding their entire department. Word spread, and soon individual agents wanted her help too. By January 2014, what started at her dining room table had grown into Houndstooth Media Group. Today, Houndstooth is a team of 16 specialists serving mid-sized businesses across industries. The agency is known for helping clients build solid digital foundations—prioritizing organic growth, SEO, and quality content before chasing shiny new trends. Vivienne's philosophy is simple: SEO will always matter, even as it evolves, and valuable content will always win, whether it's created by human hands or generated by AI. As a podcast guest, Vivienne brings humor, candor, and clear-eyed expertise. She speaks on the evolution of digital marketing, what AI means for business owners, and how companies can stop "flying blind" and finally feel confident in their marketing strategy. HMG bio Houndstooth Media Group is a boutique digital marketing agency based in Southern California. With a team of 16 specialists across the country, the agency helps mid-sized businesses turn their ...
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    26 mins
  • Lee Powers' Path: Transforming Trauma into Whole-Person Health Advocacy
    Jun 22 2026

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Lee Powers. The two talk about Lee Powers' extraordinary journey from a critical care patient to a wellness entrepreneur, the power of personalized medicine through tools like DNA cheek swabs, and the importance of advocacy and a whole-person approach to navigating today's complex healthcare landscape.


    In this episode, we discuss:

    • How Lee Powers transformed a traumatic personal experience as a patient into a unique business model focused on personalized medicine and patient advocacy.

    • What it means to approach healthcare using both clinical expertise and human compassion, and why that combination is crucial for better outcomes.

    • When Lee realized the traditional healthcare system often fails to treat patients as unique individuals, she set out to fill that gap herself.

    • Why a simple cheek swab to analyze your DNA can make a dramatic difference in how medications affect you, based on your unique genetic makeup.

    • Who benefits from a health advocate? Anyone navigating a complicated health challenge or supporting a loved one in the medical system should consider working with someone who understands both the human and clinical sides.

    • What actions the average person can take to advocate for themselves in today's healthcare environment, including the importance of having an advocate present during medical decisions.

    Lee Powers is a nurse, health advocate, and speaker dedicated to helping individuals improve their health, build resilience, and thrive through personalized wellness strategies. Combining clinical expertise with a compassionate, whole-person approach, she empowers people to take an active role in their physical, mental, and emotional well-being.

    With a background in critical care nursing and advanced healthcare training, Lee brings a practical and relatable perspective to modern wellness. Her mission is to help individuals create sustainable habits, strengthen resilience, and embrace personalized approaches to health that support long-term vitality, performance, and quality of life.

    Lee Powers RN

    Speaker • Advocate • Educator • Author
    ICUiCare™ Founder
    Post-Intensive Care Syndrome (PICS) & Critical Care Recovery
    Functional & Integrative Health | Healthcare That's Human

    Email: Lee@LeePowersRN.com
    Website: https://LeePowersRN.com
    Oxford Talk Speaker: Post Intensive Care Syndrome (PICS)

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    25 mins
  • Summer Reset: Enhancing Life and Business with Strategic Mid-Year Adjustments
    Jun 15 2026

    In this episode, Ivy Slater chats with us about the importance of taking a mid-year pause to assess our business and personal growth. She explores how reviewing key strategies—like finances, marketing, sales, and people—can help us identify what's working, address what's not, and set the stage for the rest of the year.

    In this episode, we discuss:

    • How to use the end of the second quarter as an opportunity to reflect on your business performance and make strategic adjustments.
    • What key business areas should be assessed: financial strategy, marketing strategy, sales strategy, and people strategy—the "four wheels" that keep your business moving.
    • When to conduct a review: now, at the close of the second quarter, halfway through the year.
    • Why coming from a place of curiosity and taking a higher-level look at your business enables consistent results and long-term fulfillment.
    • What personal habits and activities can bring joy and balance to the work/life equation—like gardening, visiting farmers markets, or enjoying the outdoors.

    Ivy Slater is a professionally certified business coach, speaker, best-selling author, and podcast host. After owning and operating a 7-figure printing business, having been in the industry for 20 years, she started Slater Success, which focuses on developing great leaders and facilitating business growth and expansion. Ivy holds masterminds and retreats with her private client base and corporate training on communication and strategic planning. She speaks nationwide on the topics of leadership, sustainable growth, relationships and sales.

    Best Selling Author of From the Barre to the Boardroom

    Website: https://slatersuccess.com/

    LinkedIn: https://www.linkedin.com/in/ivyslater/

    Facebook: https://www.facebook.com/slatersuccesscoaching

    Instagram: https://www.instagram.com/ivyslaterssc/

    Pinterest: https://www.pinterest.com/slatersuccess/

    Twitter: https://twitter.com/SlaterSuccessCC

    YouTube: https://www.youtube.com/channel/UCJ8b1sGnADlpFE2NrqUfToQ?view_as=subscribe

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    5 mins
  • The Power of Intentional Networking: Sarah Hubbard's Success Journey
    Jun 8 2026

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Sarah Hubbard. The two talk about the challenges and surprises of building a successful career in the mortgage industry, the power of authentic relationship-building in a sales-driven, male-dominated field, and how Sarah's work, including her book The Intentional Networker, empowers professionals to find networking strategies that align with their strengths and values.


    In this episode, we discuss:

    • How Sarah transitioned from a planned career in physical therapy to joining the mortgage industry after facing unexpected setbacks in her original path.

    • What pivotal advice from an experienced mentor inspired Sarah to align her business approach with her personal strengths and values, leading to greater satisfaction and results.

    • When Sarah realized that the quality, not quantity, of relationships yields deeper success and business joy, focusing on a smaller, trusted network rather than chasing numbers.

    • Why mindset is crucial in overcoming setbacks and avoiding a "desperate" approach in business, with Sarah sharing personal stories of financial and emotional struggles early in her career.

    • How relationship-building became Sarah's core strategy for success and growth in her industry, rather than relying on traditional sales tactics like direct mailers.

    S a r a h H u b b a r d T h e R e l a t i o n s h i p S t r a t e g i s t

    Sarah built a $2M+ business where 85% of revenue comes from referral partnerships-no cold calling, no paid advertising, just strategic relationship building.

    Now she teaches the exact system she used to build this referral-based empire.

    Her methodology has been tested by 500+ professionals across industries, generating millions in documented referral revenue.


    Website: https://sarah-hubbard.com/

    Social Media Links: https://www.linkedin.com/in/sarah-hubbard-flannery/



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    26 mins
  • Building Better Women's Health: Adrianne Nickerson and the Oula Revolution
    Jun 1 2026

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Adrianne Nickerson. The two talk about the challenges women founders face in raising capital, the strategic formation of partnerships with major health systems, and how Oula is addressing both the medical and emotional needs of women before, during, and after pregnancy—all with the goal of transforming women's healthcare in the U.S.


    In this episode, we discuss:

    • How Adrianne Nickerson identified the problems with traditional maternity care and designed Oula's innovative, team-based care model combining midwives, OB-GYNs, and care navigators to create a more personalized, supportive experience for women.

    • What it took to develop partnerships with major institutions like Mount Sinai, Stanford, and a soon-to-be-announced Charlotte, NC location, and what shifting market trends made big institutions willing to consider new care models.

    • When market conditions, such as changing consumer sentiment about over-medicalization and health workforce shortages, accelerated Oula's traction with health systems.

    • Why the U.S. maternity care system was overdue for change, with poor outcomes, high costs, and a one-size-fits-all approach that left many women dissatisfied or even traumatized by their experiences.

    • How constraints, obstacles, and even pandemic-era disruptions created unexpected opportunities to refine and scale the Oula business model.

    Adrianne Nickerson founded Oula in 2019, a collaborative maternity care practice that brings together midwives, OBGYNs, and care navigators to provide comprehensive care before, during, and after pregnancy. The practice delivers a full range of clinical services — preconception counseling, pregnancy care, hospital birth, postpartum support, and ongoing gynecology care — complemented by 24/7 care navigation, virtual support, educational resources, and expert-led workshops. Oula's team-based model emphasizes shared decision-making and personalized,whole-person care, consistently achieving outcomes that exceed national benchmarks: fewer cesarean births, lower preterm birth rates, higher VBAC success, and an average NPS of 90+. Oula accepts most major insurances, including Medicaid, and serves patients across New York and Connecticut, with continued expansion underway. Interested in learning more? Reach out to partners@oulahealth.com.


    Website: https://oulahealth.com/

    Social Media Links: https://www.linkedin.com/in/adriannenickerson/

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    26 mins
  • Spicing Up Change: Emily Roe's Mission with Female Rage Hot Sauce
    May 25 2026

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Emily Roe. The two talk about the origins of Female Rage Hot Sauce, the challenges and rewards of building a mission-driven food business while balancing a full-time job, and how channeling female anger into action can spark both social change and entrepreneurial success.


    In this episode, we discuss:

    • How Emily turned her love of hot sauce into the bold brand Female Rage Hot Sauce, experimenting at home during 2020 when she had extra time.

    • What inspired the name "Female Rage Hot Sauce".

    • When Emily realized she could transition her hobby into a business, especially after the success of fundraising events like "Hot Dogs for Abortions" in 2022.

    • Why community matters so much to Emily's business model: from sourcing produce locally from women-owned farms to donating regularly to abortion funds and building trusted relationships at farmers' markets.

    • Where listeners can find Female Rage Hot Sauce, including online ordering and locations in over 30 stores stretching from Los Angeles to Bordeaux, France.

    Emily Roe is the founder of Female Rage Hot Sauce, a bold, small-batch sauce company built on the belief that women's anger can be a force for change. With a background in media and storytelling, Emily has spent her career crafting narratives that capture attention and spark conversation. In addition to Female Rage, Emily also works full-time in press and media at the National Partnership for Women & Families.

    Emily has a B.S in Communication from Boston University and resides in Washington, D.C. When she's not developing new flavors or growing the business, Emily can usually be found planning her next solo travel adventure, baking challahs, or spending time with her cats, Ivy and Morty.

    Website:https://femaleragehotsauce.com/

    Social Media Links: https://www.linkedin.com/in/emilymroe/



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    14 mins
  • The Healing Bridge: Dr. Sherri Greene's Transformative Blend of Eastern and Western Practices
    May 18 2026

    This week, Ivy Slater, host of Her Success Story, chats with her guest, Dr. Sherri Greene. The two talk about the evolution of Dr. Sherri Greene's career from traditional podiatric surgery to pioneering a practice that fuses Eastern and Western medicine, the unique challenges women leaders face in maintaining energy and health, and practical steps anyone can take for true restorative wellness.


    In this episode, we discuss:

    • How confusing and overwhelming the current health and nutrition landscape can be, especially given conflicting information from both experts and social media.

    • What practical steps women can take to maintain energy and wellness as leaders, including the importance of hydration, balanced nutrition (especially fruit and leafy greens), and listening to one's own body.

    • When Dr. Sherri Greene made her significant career pivot, from a gradual early shift to a major transformation around 2016.

    • Why many women leaders struggle with constant fatigue, health shifts due to menopause, and the challenge of balancing personal well-being with multiple responsibilities.

    • How following your inner calling, even if it's different from the norm, can be essential for fulfillment and making an impact, especially for women leaders.

    Dr. Sherri Joy Greene is a podiatric physician, surgeon, and restorative medicine specialist who has spent over 33 years helping people find answers that conventional medicine couldn't provide. What began as a classically trained surgical career evolved into something far more expansive — a practice built on uncovering the root causes behind chronic pain, mystery illness, autoimmune conditions, and the kind of exhaustion that high-achieving people learn to hide.

    Her journey hasn't been only clinical. Like many of the patients she now serves, Dr. Greene faced her own health challenges — and those years of searching, discovering, and ultimately healing became the foundation of everything she does today. She understands what it means to keep showing up professionally while quietly struggling, and that lived experience infuses her work with a depth of compassion that goes far beyond the medical.

    Drawing on training in functional nutrition, functional medicine, craniosacral therapy, Reiki, herbal medicine, homeopathy, and energy medicine — woven together with decades of clinical science — she helps people navigate the overwhelming, often conflicting landscape of health information to find a path that actually works for them.

    Dr. Greene is the co-founder of Ask the Docs, an educational platform supporting both practitioners and patients in bridging conventional and integrative approaches to healing. She is passionate about empowering people — especially driven, accomplished women — to stop white-knuckling their way through their days and start building a life rooted in genuine, sustainable health.

    Her message is simple: you are not broken, you are not alone, and healing is possible.

    Social Media Links: https://www.linkedin.com/in/dr-sherri-greene-9114381ab/

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    21 mins
  • Planting Seeds of Success: Nurturing Your Business for Growth
    May 11 2026

    In this episode, Ivy Slater chats with us about how gardening can inspire our approach to business. Ivy Slater shares her love for planting season and draws meaningful parallels between nurturing a garden and building a successful organization.

    In this episode, we discuss:

    • How Ivy Slater uses gardening as a metaphor for nurturing and growing a successful business, emphasizing the importance of continuous care and attention.

    • What systems and efficiencies business owners should evaluate and improve to support sustained growth, including financial, marketing, sales, and people strategies.

    • When to pull out ineffective processes (weeds) and replace them with strategies that are producing positive results in your business.

    • Why experimenting with new approaches, like Ivy's attempt at planting lotus blossoms, is important for both personal growth and business innovation.

    • Who benefits from focusing on small, incremental improvements—the little seeds that can eventually lead to widespread positive impact.

    Ivy Slater is a professionally certified business coach, speaker, best-selling author and podcast host. After owning and operating a 7-figure printing business, having been in the industry for 20 years, she started Slater Success which focuses on developing great leaders and facilitating business growth and expansion. Ivy holds masterminds and retreats with her private client base and corporate training on communication and strategic planning. She speaks nationwide on the topics of leadership, sustainable growth, relationships and sales.

    Best Selling Author of From the Barre to the Boardroom

    Website: https://slatersuccess.com/

    LinkedIn: https://www.linkedin.com/in/ivyslater/

    Facebook: https://www.facebook.com/slatersuccesscoaching

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    5 mins